The Cheez Doods.
Just two Doods from the future on a mission to save snacking through the universal love language of Wise Cheez Doodles.
While working at Allebach Communications, my primary client was Wise Snacks and the majority of my workload was producing Cheez Dood commercials and social content. Over the course of my time with them, we had three separate video shoots which produced over a dozen separate ads and innumerable other assets. My role in these covered the entire production including: wardrobe and prop design, storyboarding, creating shot lists, assistant directing, art directing, editing, and motion graphics/effects.
The DoodCast, a way to reach the cheezy masses and discuss all things doodtastic, was also created. Shot monthly and cut into snack-sized servings, the final clips can be viewed on the Cheez Doods’ Tiktok.
I also produced the Wise Snacks social, from the planning to the final content. The cartoonish, over-the-top persona of the Doods was the starting point for creating Cheez Doodle posts. Product photography, fake mockups, and seasonal images were the primary content buckets. View Wise Instagram.
