True Made Videos
Let Freedom Squirt.
True Made Foods was a smaller client while at Allebach Communications. For this condiment company, we produced a few ads for in-store televisions at Walmart and Whole Foods. They wanted to present their key selling points - consistency and less sugar - in a playful, lightly disruptive way during the second and third quarters of 2023. For this project, I created the storyboards, art directed, and edited.
PS. I primarily use their ketchup and mustards. 5/5 stars.
ketchup
One of True Made’s best characteristics is its thickness. Thanks to their clean and simple ingredients, True Made’s products were not watery like other brands - even after sitting, unused in the fridge.
bbq sauce
True Made prides itself in the minimal amount of sugar used in its products. In this spot, we showcased their BBQ sauces.